How do big companies like Google and Facebook access and use our data? And why do you end up seeing an ad for the product you just happened to think about? We like to think we aren’t easily persuaded, but when companies know our likes, wants, needs, and purchase history it all adds up to an easier sale. Today on The Doctor’s Farmacy, I sit down with Andy Russell to talk about what data really means, who has yours, how they got it, and how they use it.
Andy is a digital media, ad-tech, marketing-tech, and data science innovator and pioneer as well as a self-taught Behavioral Economist. He has invested in, incubated, or run over 50 technology companies, including Daily Candy, Thrillist, Tasting Table, Idealbite, PureWow, Zynga, Betaworks, Business Insider, Sailthru, RapLeaf and LiveRamp, SpongeCell, AdRoll, and Bounce Exchange. He is the Founder and Chairman of Trigger Media, InsideHook, and Fevo.
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