Why View-Through Conversions Are The Future Of Marketing

View-through conversions are a measurement model which is fast growing in digital marketing. Marketers need to understand how this model works to be successful now and in the future.

In this video, John Lincoln covers what view-through conversions are, how to use them for measurement and forecasting, view-through conversions vs last click conversions and more.

Watch this video to learn more about how view-through conversions impact paid media and digital marketing strategy.

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