Question of the Day: How can a company use a simple word that’s in the dictionary like Apple or Target as a registered trademark? A trademark is the name, logo, slogan, etc. you’re using plus the product or service you’re using it on. Your trademark can’t be the product or service itself – that’s why an apple orchard can’t trademark just the word “apples” – but your trademark can be a word that already exists that you’re arbitrarily using to market your product or service – like “Apple” to sell computers and smart phones.
If legal questions were easy, we wouldn’t need lawyers.
Trademarks: Register or Rebrand:
How similar can trademarks be:
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Ruth Carter is an attorney at Venjuris Law Firm in Phoenix, Arizona – a firm that focuses on business, intellectual property, and internet/social media law. They are also a professional speaker, blogger, and author through Carter Law Firm.
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Disclaimer: This video does not constitute legal advice. Watching this video does not create an attorney-client relationship with any viewer. If you need personalized legal advice, hire an attorney.
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