Need more customers? Here are 3 things you should consider! Often businesses can skip the basics such as giving customer's the information they want fast, communicating the benefits of what they do and having the patience to assess if their marketing is actually working. Before getting stuck into the complexities of digital marketing, it is great to discuss some of the fundamentals you should always consider! Enjoy the content?
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As a marketing agency one of the most common questions we get asked is how can I get more clients for my business, it doesn't matter if you have a new business on established one generating great sales leads is always a challenge and why is that?
1. Are you giving customers what they want?
Do you know how often businesses fail to realise that they are not giving customers what they actually want?
Let’s say the bounce rate on your website is high or customers are reaching your website but are not converting into new leads. You need to assess how good your website is from a customer’s perspective. Does it provide your customers with the information they are looking for quickly? Does it give them what they actually want?
Your website should immediately and concisely explain who you are, what you stand for, what products you offer and most importantly the price of them. You also need to consider trust?
Do you have all the content needed to establish Trust with your customers? Examples of this would be client testimonials, video case studies and independent social proof like reviews on trustpilot.
Say I’m a potential customer and I land on your website. What will be my thought process? It’s actually very simple, the three things you need to remember are: Do you have what I need? Do I trust your company or brand? How much will it cost?
Companies often clutter their websites with useless information or bury the really important content in places
Companies can clutter their websites with unhelpful information or advice that prevents customers from finding out if you are right for them. If your website does not answer those key points then your potential customers will go elsewhere.
2. Communicating the Benefits of Your Business
To elaborate on my previous point, how will you improve your customer’s life? What is the benefit of them spending their money with you?
Usually businesses communicate the products they offer well, but they do not talk about the benefits the products will actually provide.
Imagine if you are a dentist? You could tell people about your hygiene cleaning prices or details of their health checkups, that’s great information! But what is the benefit those services actually provide to their lives? You give them confidence to smile!
It seems simple, but in order to get a potential customer to speak to you, they have to understand the benefits your products will provide them!
For ourselves, as a marketing agency, we do not just talk about how we build websites or manage marketing campaigns for our customers, we like to talk about the fact that if you work with us, we will generate more customers for your business. That’s the key benefit of everything we do.
3. Introducing Patience to Your Approach
With all marketing you really need patience. A new advertising campaign on Google or Microsoft Ads will be most expensive when it starts. Over time as the advertising platforms assess your ads and how well they perform they will either increase the cost per click or reduce it. That is why you need to wait at least 1-3 months before deciding if your marketing campaign is performing.
Once you have seen your enquiries coming in, you need to consider how long it takes your average customer to make a buying decision. This is different for all sectors.
If the product or service you offer has a high cost or is a one off purchase, as an example buying a new kitchen, your customers may start looking at companies in your service 6 - 18 months before they make a buying decision. This could mean that you can’t accurately track the results of your advertising campaign until after the average conversion rate of your leads.
So if your marketing isn’t performing after 3-6 months ask yourself why, and ask yourself if you need to be more patient. You may need a change the strategy and start again.
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