Download the FREE Checklist of 101 Essentials to turn your hotel website into a revenue-generating machine. Hello, I'm Kush Patel from Infinity Innovations and Xperience Xpeditions, and this is the 101 Essentials for turning a hotel website into a revenue-generating machine, an ultimate guide for hoteliers to consistently generate more bookings, grow profits and eventually break-free from the OTA dependence. I invite you to join this micro-expedition to Xplore.
Essential Number Twenty-Two, Awards
Travellers these days are very cautious about their decisions. They do a full background check before booking their stay. Despite providing the best services and experiences, at times your hotel gets filtered out while travellers are making their choice and it is very saddening, isn’t it? Well yeah, many other hoteliers go through the same thing because you fail to establish trust in the traveller's mind and they doubt you. Social proofs definitely help travellers validate their decision but today’s traveller wants more.
You can easily level up trust by adjudging your hotel with titles like “Award-winning XXX” or “Ranked No. 1 for XXX” or “Top-Rated XXX” or “Town’s Best XXX”. Adding your awards and recognition to your hotel will immediately boost up your credibility and will compel travellers to choose your hotel over your competitors. Undoubtedly, a traveller will prefer a hotel that has been rated the best on trip advisor or has been adjudged with traveller’s choice awards over the one with nothing. Just winning the awards is not important, you must know the art of encashing those recognitions in the form of more business! Never miss an opportunity to display all feathers of your crown, keep winning trust.
In the next post of this series, I am going to help you Xplore how to trigger the psychology of the potential future guest's behaviour to motivate them to book quickly?
Meanwhile, make sure you download the FREE Checklist of 101 Essentials to turn your hotel website into a revenue-generating machine.
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